On February 1, IBM and NASA announced a new collaboration to develop and apply artificial intelligence (AI) foundation models for Earth science. At the press event, 26 reporters attended and over 70 news outlets have released feature articles highlighting the new partnership. Key coverage included Fast Company, Yahoo! Finance, Forbes, VentureBeat, ComputerWeekly and the New Stack, as well as substantial coverage in top international publications such as the Sydney Morning Herald, La Cuacion Digital (Spain), Infobae, Wired LA, El Tiempo (Colombia), and Economic Times (India). This announcement also involved a coordinated campaign between both parties to promote the event on IBM’s website and social media, as well as NASA’s Earthdata web page and Twitter account. To date the IBM blog, IBM and NASA team up to spur new discoveries about our planet, has received close to 1000 views and was featured on IBM.com.
